Social Silk - Latest Comments

Re: How Many Social Media Personalities Do I Need?

Randy Bream — Mon, 07 May 2012 18:39:32 -0000

I am very informed and satisfied with the ideas. It was really on of the scratches that every marketer should focus on. You really impress me Maria. Keep up the good work!

Re: Why Netflixgate Is More Interesting Than Google+ (To Me)

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Re: How Many Social Media Personalities Do I Need?

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Re: Why Netflixgate Is More Interesting Than Google+ (To Me)

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Re: Why Netflixgate Is More Interesting Than Google+ (To Me)

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Re: Why Netflixgate Is More Interesting Than Google+ (To Me)

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Re: Humility and Leadership

Austen — Sun, 08 Apr 2012 12:35:31 -0000

Hi Maria, I notice you wrote this in your "pre-Yammer" days. Was wondering if you'd considered this from an internal perspective i.e. between business leaders and staff, rather than business and customers. Whilst "the customer is always right" is at least a sentiment that many may recognise nowadays, I wonder how many bosses would entertain something similar in relation to their staff

Re: Why Netflixgate Is More Interesting Than Google+ (To Me)

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Re: Why Netflixgate Is More Interesting Than Google+ (To Me)

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Re: I’m Teaching My First Class — And It’s Collaborative!

Tushar Makhija — Thu, 29 Mar 2012 18:53:39 -0000

I missed this one but would love to attend a similar class in the future.

Re: Why Netflixgate Is More Interesting Than Google+ (To Me)

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Re: Does Everyone Deserve Great Customer Service?

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Re: Who Owns Your Contacts and Communications?

Latoya — Thu, 01 Mar 2012 11:08:54 -0000

Congratulations on the new gig! I'll be reviewing Yammer in March on http://www.socialmediumsphere....

Re: Community vs. Social: Does It Matter What You Call It?

themaria — Wed, 22 Feb 2012 00:33:08 -0000

Not much to add here, but that you nailed it re: the introspection of "what does it actually mean" and "what are we willing and ready to do"?

Re: Community vs. Social: Does It Matter What You Call It?

Trisha Liu — Tue, 21 Feb 2012 16:55:58 -0000

Oh! Gosh Maria, I'm flattered that *you* are flattered! <3

And yes, it is complicated. Even my own thinking is shifting. I am responsible for community management at my company, and have no public social media monitoring responsibility. A year or more ago, I discovered the weekly #cmgrchat on Wednesdays (11am Pacific, I think). The first few chats I joined were focused on community management, the discussions were so dynamic, I thought I had died and gone to heaven. :D

And then the following few weeks, the focus shifted to social marketing, such as scheduling tweets, managing FB pages. And folks discussed teaching their coworkers how to tweet. And I got confused and annoyed... what did that have to do with community management?

But now I have come around... I now see that getting employees to be comfortable with social media must happen if a company is to become a social business.

So yes - it is much more than "Let's have a community" or "Let's get on FB" or "Let's have someone tweet". It is "Are we willing to co-create our products and services, with our customers and employees?"

Re: Community vs. Social: Does It Matter What You Call It?

themaria — Tue, 21 Feb 2012 15:55:05 -0000

Absolutely! Your organizational context is key and trumps everything else. It's not about definitions, it's about how willing you as an organization are to do the work. Thanks for the comment, Hillary!

Re: Community vs. Social: Does It Matter What You Call It?

themaria — Tue, 21 Feb 2012 15:53:45 -0000

Great seeing you, Trisha, and thanks for the comment! You nailed it -- it's that mismanagement of expectations and wrong people for the wrong job that I'm concerned about. If we all do our part, we will ensure that we as a community and as "corporate America" keep asking the right questions. Another reason why these kinds of things concern me is because I think it points to unwillingness of some companies to go deep and transform -- "oh we'll just throw some person on Twitter and FB to do this community management thing" and then everyone will think we are so awesome and social and customer-centric. It's a wee more complicated :)

Thanks again, and I'm flattered that you took the time to comment here:)

Re: Community vs. Social: Does It Matter What You Call It?

themaria — Tue, 21 Feb 2012 15:48:33 -0000

Thanks, Jennifer! I think that's the crux of a community -- to ask each other good questions and to create something that's bigger than all of us, benefitting all participants in the end. What are some questions that you are struggling with?

Re: Community vs. Social: Does It Matter What You Call It?

themaria — Tue, 21 Feb 2012 15:46:41 -0000

Thanks, Sarang! I think community management has evolved a lot, which is great! I believe that if you aren't changing, you are becoming obsolete and eventually dying. It's this "Glamour" that I'm worried about -- it reduces our ability to really dig deep underneath the cosmetics of it. When you think about it, the work of community managers is demanding, exhilarating, full of passion, laughter and tears, and way more questions than answers. Someone told me once that community managers are CEOs in training, and I think that's pretty accurate.

Re: Community vs. Social: Does It Matter What You Call It?

themaria — Tue, 21 Feb 2012 15:42:31 -0000

That's amazing. Thanks, Danielle! Kudos to you for seeing the forest through the trees. There's nothing wrong with updating facebook, and jobs differ across organizations, but we can't for a minute get so busy doing that we aren't thinking -- thinking ahead, re-imagining. What does the community mean or doesn't mean to you as an organization, and what does it mean to your members? Reducing this delta is really key.

On an unrelated note, our talks always inspire me, and as a result I always find the energy to write things I've been meaning to write for a while, like this one. Thank you for your friendship, your passion and your vision.

Re: Community vs. Social: Does It Matter What You Call It?

themaria — Tue, 21 Feb 2012 15:40:26 -0000

I friggin' love that quote. I'm going to include it in the body of the actual article, I love it so much. Yes yes yes! Thank you!

Re: Community vs. Social: Does It Matter What You Call It?

Maddie Ruud — Tue, 21 Feb 2012 13:45:59 -0000

Would you define a farmer by the tools he uses? No. A farmer is someone who cultivates a farm.

I'm so glad somebody wrote this. I was meditating on this very topic last week. The emphasis should be on the community, not the tools used to cultivate it.

Re: Community vs. Social: Does It Matter What You Call It?

Danielle Morrill — Tue, 21 Feb 2012 12:21:09 -0000

Just sent this to our community manager, who works for me, and let her know I never think of her as, "the girl who updates Facebook"

Re: Community vs. Social: Does It Matter What You Call It?

Sarang Brahme — Tue, 21 Feb 2012 12:02:38 -0000

Awesome post Maria!!! I totally agree to the point the community management is not a new concept out of Social Media and it exist without SM too. SM has given this concept a glamor. Also liked your point about company hosted SM channels....

Re: Community vs. Social: Does It Matter What You Call It?

Jennifer (Jem) Janik — Tue, 21 Feb 2012 11:52:44 -0000

There definitely are subtle differences and I think your definitions are a great start. For most to understand what the two roles do those of us involved in social business will need to get down to concise definitions to explain. I don't have the answer either, but agree with your premise that we'll all come up with something if we do it together.